Email marketing is an extremely cost-efficient method for you to improve brand awareness, produce leads, and increase sales. But to reap the fullest advantages of email marketing, you have to make sure that you’re executing your email campaign correctly, which means sending out your emails at the right times. When people receive your email, they’ll usually be ready to act immediately, which can only happen if you sent your email on the right day. In this article, we’ll show you when is the best time and day to send emails for your business.
As with any type of advertising, email marketing should be used as a promotional tool. This means that you need to know what time of day your target audience is most likely to be around. For many people, the best time for them to receive promotional emails is during the morning hours. Whether you’re targeting a new geographic area or a new demographic, it’s best to use the time of day that your demographic tends to be around. So if you’re mailing to a younger generation, it’s best to send out emails in the morning.
switching up the campaign structure
The next best day and time for your email marketing campaign is when people are more likely to take action. It’s a good idea to track the results of your campaigns to see which days to bring in the most responses. Try sending out two different campaigns at the same time, then monitor the response rate to see which days to bring in the most activity. You’ll likely find that on days when you’ve had better success sending emails, you do it less frequently. You can try switching up the campaign structure so that you increase the frequency of your releases, or you can simply send out the same campaign every day.
Tuesday is the day that’s typically the best day to launch new campaigns. This is because people are more likely to be motivated to respond to offers from companies that are launching new products or services during this time. Of course, it’s also a Friday so any other business would be putting out ads on Friday as well, but Tuesday gives you more wiggle room because there’s a weekend full of things to get done.
emails open rates are high
Subject lines matter. Your subject lines will make the first impression, so make sure that they are effective. The length of the subject lines can make a difference in whether or not your emails open rates are high. Make sure that your subject lines don’t all end with the same words or are too general. If your subject lines are boring, your marketing efforts may not be successful.
When it comes to email blasts, the length of the email is often going to be the deciding factor. Email waves need to be very brief to not give the reader too much time to process it. If it’s too long, they might start to think that it’s a spammer. Email open rates depend largely on how efficiently your marketing campaign sends emails. If you want to improve your open rates, focus on making sure that your email blasts are sent at the right times of the week.